In today’s landscape wrought with device fragmentation, content choices and unique consumption habits, younger audiences have seemingly been an enigmatic group that encapsulates these variables. Some of these complex issues, however, can be solved by looking toward a simple solution—out-of-home TV viewing.
Multi-touch attribution eliminates biases by algorithmically allocating credit to every element of every touchpoint in the consumer journey, across marketing and advertising channels and tactics, according to its influence on driving a conversion event.
Linear TV remains a primary source of news for U.S. adults. But viewers aren’t just tuned in within the comfort of their homes, especially young women. Today, news on linear TV transcends location, as people of all ages and walks of life readily turn to the news everywhere throughout their daily lives.
What do the Upfronts mean for the various players involved? How are shifts in audience viewing habits affecting the buying and selling of media? And how are media providers and advertisers adapting to this new media landscape?
For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact their podcast ads have on customers.
Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. And while some of us enjoy these events from the comfort of our own homes, many audiences choose to rally around fellow fans to cheer from bars, restaurants and an array of other out-of-home venues.
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV’ interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers view TV today.
On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
While live TV+time-shifted TV accounts for over four hours per day and radio accounts for nearly two hours of daily usage, consumers are shifting the specific media they spend this time with as their options broaden.
Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It’s also the only way to make sure that content choices reflect the diversity of a given station’s community.
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that certain types of shows drive more pronounced lifts beyond the linear airing by way of digital contribution from connected devices, computers and mobile devices.
While the majority of U.S. homes still subscribe to a pay-TV service (cable or satellite), the shift to free broadcast TV suggests that folks are exploring alternatives. And with a myriad of internet options available today, many of them aren’t being mutually exclusive with their viewing options.
Discussions around award shows in particular are thriving on social media feeds, allowing fans, celebrities and businesses alike to gush about the winners, gaffes and viral moments that only live TV specials can provide.
Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.
Women and multicultural consumers have become a driving force in the world of non-traditional tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.
An estimated 46.8 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Feb. 5, 2019. There were 15.2 million total interactions across Facebook, Instagram and Twitter about the State of the Union 2019.
According to preliminary results from Nielsen, the telecast of Super Bowl LIII on CBS, which ran from 6:32 ET p.m. to 10:05 ET p.m., drew an average TV audience of about 98.2 million viewers who tuned in to watch the Los Angeles Rams take on the New England Patriots.
There are just over 16 million OTA homes in the U.S. That comes out to just over 14% of households. Back in 2010, that number was much lower—5 million less, to be exact. That’s an increase of almost 50% over eight years.
The most recent holiday season has likely faded from our memories as the turn of the calendar into the New Year changes our focus. But when it comes to radio listening, the 2018 holiday season turned out to be yet another record breaker for Adult Contemporary stations broadcasting the “all-Christmas” format.
Age has a significant impact on where consumers choose to watch fall sports OOH. Across the general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That’s 7% higher than adults 25-34 and more than double than those 35 and older.