If you advertise in markets or areas where there’s a low penetration of potential customers, it can harm your campaign and quickly waste your advertising budget. That’s why determining the regions, local markets or trade area to promote a retailer, product or service is key to efficiently reaching the greatest number of your target consumers. Scarborough offers the capability of ranking regions or local markets against your target consumer group. Then we can illustrate the penetration of the market for the product or service and how the market compares to the U.S. population. You can also create trade areas at the local market level to quickly pinpoint the greatest opportunity.