New York, NY – Feb. 24, 2016 – eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online can now leverage one of the most comprehensive business-to-business (B2B) audience datasets with eXelate.
By integrating Dun & Bradstreet’s global commercial database of more than 250 million business records with eXelate’s data-as-a-service B2B audience solution, brands can now reach prospects based on criteria such as job title, company and industry verticals across online, mobile, tablet, video and OTT-TV campaigns.
“By integrating Dun & Bradstreet’s B2B audience data into our platform, we are connecting the most trustworthy source of business professionals in the world today, by far, with the entire programmatic media ecosystem,” said Mark Zagorski, CEO of eXelate, a Nielsen Company. “Dun & Bradstreet’s business and contact intelligence enhance our B2B data-as-a-service offering tremendously.”
Michael Bird, general manager of sales and marketing solutions at Dun & Bradstreet, said: “As brands and agencies turn to programmatic advertising to target businesses and reach individual decision makers, they need a partner like eXelate with a scalable platform to enable them to identify, access and segment their B2B audience. We are thrilled to work with eXelate to help their clients improve the accuracy, reach and relevance of their B2B marketing initiatives.”
B2B marketers interested in more information can download a one sheet.
eXelate, a Nielsen Company, is an enterprise-class data management platform (DMP), analytics engine and media activation hub that leverages exclusive Nielsen data assets and products to help advertisers drive media efficiencies, improve content and advertising relevance and increase sales performance. It consolidates the most powerful repositories of information on consumers, markets and cross-media interactions available in the world today. Additionally, the platform has one of the largest media activation and data distribution networks in the industry, which enables real-time distribution of audience data across 100s media and content platforms, giving brands unprecedented reach and speed-to-market.
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90% of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.