New York, NY – Feb. 1, 2016 – Nielsen today announced the release of its first Music 360 China report, a landscape study of music fans and consumer behavior in China. The report is the first international edition of Nielsen’s annual Music 360 study outside of North America, and is available in English and Chinese.
The report is a comprehensive study of consumer interaction with music in the world’s most populous country. It provides an in-depth view of music consumption as well as media behaviors, live event attendance and device ownership and usage, with analysis on how Chinese consumers are interacting with music in their daily lives.
China is a music market of enormous untapped potential, with an online user base of 650 million people and a growing number of licensed digital music services. Spending in China is projected at $56 trillion over the next decade, driven largely by young, affluent, connected consumers with disposable incomes. And Nielsen’s Music 360 China report reveals that 83% of the most affluent Chinese consumers are music fans. Other key findings include:
”China’s growing number of connected consumers and affluent millennials means big potential for global marketers,” said Erin Crawford, SVP Entertainment/GM Music, Nielsen. “Our Music 360 China report shows that music is a real point of passion for consumers, and provides critical insights for companies looking to engage with music fans in China.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
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