Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View
Editor’s note: We updated this release on Oct. 4, 2018, to reflect the most up-to-date size of Profitero’s portfolio and global scope.
New York, NY – Oct. 3, 2018 – Today, Nielsen (NYSE: NLSN) and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online purchase data (ePOS) and rich product reference data with Rakuten Intelligence’s consumer sourced panel, the largest e-commerce panel in the world. Released through Nielsen, this combined solution will produce the first complete picture of today’s omnichannel retail landscape for the U.S. fast-moving consumer goods (FMCG) industry, delivering a full view into online and offline market performance and shopper behavior. With this deal, Nielsen now holds the most comprehensive, multi-sourced e-commerce measurement solution for the U.S. market.
Together with Rakuten Intelligence’s best-in-class representative online shopper panel of 5.5 million consumers, Nielsen will gain insight into today’s online shopper and unparalleled visibility into nearly all merchants across all FMCG categories, channels and devices. Rakuten’s proprietary methodology captures and catalogues hard-to-measure buyer data collected directly from consumers. Using item-level purchase details, Rakuten Intelligence offers an in-depth examination of market volume and share, emerging trends, and changes in buyer behavior; revealing the most complete and timely data, across retailers.
Today, 90% of U.S. FMCG online sales is captured by Nielsen. Nielsen’s multi-sourced approach, enabled through a unifying data model, brings unmatched granularity and stability of data to the e-commerce measurement landscape. Working in tandem with Nielsen’s ePOS data and Rakuten Intelligence’s panel insights, Nielsen’s holistic digital shelf solution, available through Nielsen Connected Partner, Profitero, spans over 450 million products on 8,000 websites in over 40 countries every day, enabling companies to correlate online execution drivers with actual sales performance data captured through e-receipts and ePOS retail cooperation.
“At Rakuten Intelligence, it has always been our vision to provide essential e-commerce data and insights to clients and the greater ecosystem,” said Nick Stamos, CEO at Rakuten Intelligence.” Through our alliance with Nielsen, we are creating a new standard for e-commerce measurement for the FMCG industry. The data and breadth of solutions that Nielsen and Rakuten Intelligence can now provide FMCG clients will finally bring a 360 degree view of today’s consumer and opportunities for growth in today’s ‘brave new world’ of retail.”
“Nielsen has an unwavering commitment to driving growth for our clients, which means finding solutions to capture the fastest growing segments and measuring the places they care about the most," said John Tavolieri, President, U.S. FMCG and Retail at Nielsen. "As the industry focuses in on the connected consumer, we are proud of the continued expansion of our e-commerce suite of solutions and excited to align with the best of breed e-panel provider in the market, Rakuten Intelligence. With Rakuten Intelligence, our unrivaled view of the online and offline landscape will bring much needed visibility into the omnichannel landscape. Using Nielsen’s federated data model to enable seamless data collaboration, we are bringing to life the most comprehensive, accurate and actionable e-commerce performance measurement and analytics platform in the world.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Rakuten Intelligence is transforming e-commerce through its innovative market research products and consumer applications. Rakuten Intelligence provides trusted data and insights that help manufactures, retailers, technology companies, investors, and media better understand e-commerce, with the most complete and accurate view of the online shopper from the world’s largest online-shopper panel. Based in San Mateo, CA, Rakuten Intelligence is an independent, wholly-owned subsidiary of Rakuten.